Privacy Policy

Privacy Policy

Last updated: 25/2/2026

HawkinsBoutique operates this store and website, including all information, content, features, tools, products, and related services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). HawkinsBoutique operates on Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card numbers, debit card numbers, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, add to your cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you include in communications with us, for example, when you submit a customer service inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• To provide, personalize, and improve the Services. We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, fulfilling your orders, remember your preferences and items you are interested in, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipments, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other login details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support, respond to your needs, provide you with effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to deliver personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to tell us not to share information about you to show you personalized ads and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of such uses here.
• When you instruct us, request, or otherwise consent to us disclosing certain information to third parties, for example, to ship products to you or through the use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policy, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access and use of the Services in order to provide and improve the Services. The information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties who may be located in countries other than your own, in order to provide and improve the Services. In addition, to help protect, grow, and improve our business, we use certain enhanced features from Shopify that incorporate data and information obtained from your interactions with our Store, along with other merchants and Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our Store, along with other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, you can visit Shopify's Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here: Link to Shopify's privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or take responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or third parties. The inclusion of such links does not, in itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about minors in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under the age of 16.

Security and preservation of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases, we may refuse your request as permitted by law.

• Right of access/knowledge. You have the right to request access to the personal information we hold about you.
• Right to delete. You have the right to request that we delete the personal information we hold about you.
• Right to rectify. You have the right to request that we correct any inaccurate personal information we hold about you.
• Right to portability. You have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of the sale or exchange of data for targeted advertising. Depending on your place of residence, you may have the right to opt out of the “sale” or ‘exchange’ of your personal information, or to opt out of the processing of your personal information for purposes considered “targeted advertising,” as defined in applicable privacy laws. You can exercise your right to opt out of such uses here. Please note that if you visit our website with the Global Privacy Control opt-out signal enabled, depending on where you are located, we will automatically consider this as an opt-out request for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. For more information about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

Managing communication preferences. We may send you promotional emails, but you can opt out of receiving them at any time by using the unsubscribe option in the emails we send you. If you choose to unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided for in local law, you may exercise the following rights in addition to the rights described above:

• Objection to processing and restriction of processing: You have the right to request that we stop processing or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and your rights, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask you to provide evidence that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses or any equivalent contract issued by the relevant UK competent authority, as applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and notify you as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us or send us an email at info@hawkinsboutique.com. For the purposes of applicable data protection laws, we are the data controller for your personal data.